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Individual Consultancy Service: Development of a Strategic, Sustainable & Operational Business Model for PPR

Closing Date

12 May 2026

Context: Programme background and overview

Strategic and Programmatic Context

Peste des Petits Ruminants (PPR) is one of the most significant transboundary animal diseases affecting sheep and goats in Africa. Its effects extend far beyond animal health. It undermines livestock productivity, weakens household livelihoods, reduces the resilience of pastoral and agro-pastoral communities, disrupts trade, and affects food security, nutrition and the broader development prospects of the small ruminant sub-sector across the continent.

The Pan-African Strategy for the Control and Eradication of PPR acknowledges that eradication directly contributes to food security, poverty reduction, and the resilience of livestock-dependent communities, as well as to the economic growth of affected countries. Given that PPR affects an estimated 330 million people globally, a large proportion of whom arte in Africa, the scale of its impact underscores the urgency of coordinated and sustained action. The Strategy further emphasizes that PPR should not be considered as an isolated technical intervention, but as a strategic entry point for the coordinated control of other priority small ruminant diseases and for the sustained strengthening of veterinary services.

Against this backdrop, the African Union, via AU-IBAR and AU-PANVAC, in partnership with the Food and Agriculture Organization of the United Nations (FAO), the World Organisation for Animal Health (WOAH), the Regional Economic Communities (RECs) and AU Member States, is implementing the Pan-African PPR Eradication Programme and the control of other priority small ruminant diseases in Africa. Continental coordination of the programme is ensured through the Pan-African PPR Secretariat (PAPS), which is hosted by AU-IBAR in Nairobi.

The programme aims to strengthen continental and regional capacities, enhance the coherence of interventions, consolidate vaccination, surveillance and diagnostic strategies, support cross-border coordination and assist Member States in advancing along the eradication pathway.

The EU-supported action for PPR eradication in Africa explicitly provides for the preparation of a business model under Activity 2.2.6 – Develop a business model. This business model is intended to articulate how the programme will create, capture and deliver value to stakeholders, beneficiaries, technical partners and development partners, supporting inclusive, efficient and sustainable implementation.

The programme documents also highlight the major structural constraints that make this consultancy necessary, including fragmented interventions, dependence on projects and campaign-based delivery, insufficient coordination across continental, regional, national and local levels, uneven last-mile reach, incomplete integration with other priority small ruminant diseases and uncertainty regarding sustainability beyond external funding.

Strategic rationale for the consultancy

This consultancy is justified by the need to provide the programme with a robust and sustainable operating architecture that not only articulates a clear strategic vision, but also defines critical functions, service delivery arrangements, institutional roles and responsibilities, actor incentives, financing pathways, and mechanisms for long-term sustainability.

The purpose is to design a practical framework capable of systematically addressing the following programme questions:

  1. How to transition from project-based thinking to systems business-based thinking.
  2. Identifying which functions should be treated as public goods and safeguarded through sustained financing?
  3. Clearly define and articulate the roles and responsibilities of AU-IBAR/PAPS, AU-PANVAC, RECs, Member States, technical partners, the private sector, and community-level actors.
  4. How to combine and integrate the PPR eradication agenda with a broader small ruminant health systems perspective.
  5. How to secure programme gains beyond external funding.
  6. How to define a sufficiently strong value proposition for each stakeholder group to strengthen ownership, investment, coordination and accountability.
  7. How to attract Private sector investment into animal health services and logistics in small ruminant value chains.
  8. How to maximize the opportunities of the established protocol of the Continental Free trade Area for African small ruminant’s health and production services with focus on PPR Eradication and its gains for inter-African trade.

This consultancy is therefore expected to produce a strategic and operational steering tool that will support decision-making, effective implementation, partner alignment and preparation of subsequent phases of the Programme.

Relevant stakeholders

The key stakeholders relevant to this consultancy include,

  1. AU-IBAR, as the lead continental coordination institution and host of PAPS.
  2. AU-PANVAC, as the specialised AU institution responsible for vaccine quality assurance, diagnostic support and associated technical functions.
  3. African Development Bank.
  4. FAO and WOAH, as technical partners and the main interface with the global PPR eradication architecture.
  5. The Regional Economic Communities (RECs), as regional coordination and harmonisation actors.
  6. AU Member States, particularly their veterinary services, national coordination mechanisms and implementation systems.
  7. Laboratory networks, surveillance structures, and national and regional animal health institutions.
  8. Private sector actors, including vaccine producers, logistics providers, digital service providers including LITS, cold chain suppliers, veterinary service providers, cross-border transporters and airlines, banks, FIs, DFIs and small ruminant value chain enterprises and companies.
  9. Community organisations, NGOs, producer organisations, women’s and youth networks, and other local-level actors.
  10. Technical and financial partners, including donors and financing institutions concerned with future programme sustainability.

Proposed Consultancy

Description of the Assignment

The main objective of this consultancy is to support AU-IBAR, PAPS and the relevant stakeholders in developing strategic, sustainable, and operational business model for the Pan-African PPR eradication programme and the control of other priority small ruminant diseases in Africa.

The assignment must go well beyond a theoretical definition of business modelling. It should establish a robust and credible framework encompassing value creation, value capture, value delivery, service provision, governance, coordination, financing, incentives and sustainability. This architecture must be both applicable and adaptable to the practical implementation of the programme within continental, regional, national and local contexts.

The assignment should also facilitate the transition from predominantly project- and campaign-based approaches towards a sustainable, institutionalised, well-coordinated, adequately financed and results-oriented system.

Overall objective

The overall objective is to design a business model that can support the transition from predominantly project- and campaign-based logic to a sustainable, institutionalised, well-coordinated, adequately financed and results-driven Pan-African system for the eradication of PPR and the coordinated control of other priority small ruminant diseases in Africa.

Specific objectives

  1. Conduct an analysis of the strategic needs that the proposed business model must address.
  2. Undertake a critical diagnosis or assessment of the current PPR intervention model.
  3.  Define the programme’s value proposition for the different categories of stakeholders.
  4. Identify and prioritize the critical functions that must be sustainably financed.
  5. Propose and develop a credible and coherent architecture for value creation, service delivery, governance, coordination, incentives mechanisms, financing and sustainability.
  6. Ensure explicit integration of PPR with other priority small ruminant diseases.
  7. Analyze African regional specificities and translate them into operational variants of the model.
  8. Assess the role and contributions of the private sector, community organizations, NGOs, paraprofessionals, and value chain actors in PPR eradication and priority small ruminant control efforts.
  9. Develop at least three business model options.
  10. Recommend a clearly justified preferred model.
  11. Produce a framework that can be used directly for a concept note, a validation memo, complementary terms of reference (ToRs) and dialogue with technical and financial partners.

Requested services, including suggested methodological approach

The consultant shall undertake the assignment through a structured and semi-structured, rigorous, precise and decision-oriented methodology. The analysis shall be organized around the following sequence: strategic diagnosis; identification of weaknesses in the current model; analysis of critical functions; stakeholder mapping; business model architecture; comparison of options; feasibility analysis; recommendation; and roadmap.

The assignment shall rely on an in-depth desk review, questionnaire-focused group consultations with AU-IBAR/PAPS and other relevant stakeholders, strategic, institutional and operational analysis, comparison of options, and translation of findings into a directly usable business model accompanied by a practical roadmap.

Core methodological principle

  1. For each major aspect of PPR eradication and the control of other priority small ruminant diseases, the consultant shall systematically combine a strategic dimension and an operational dimension.
  2. The strategic dimension shall show why the issue is critical for eradication or sustained control, type of value it creates, whether it is primarily a public good, a service function, or a function potentially suitable for co-financing or market-based support mechanism, and its implication for institutional arrangements, coordination, incentive and sustainability. It also identifies the political, regulatory and financial conditions are necessary for its viability.
  3. The operational dimension shall define how the function is implemented in practice, including responsible   actors, at which level, under which institutional and regulatory arrangements, minimum capacity requirements, delivery channels, implementation risks, and performance indicators.
  4. The final deliverable must reflect a high level of analytical rigour, a strong understanding of animal health systems, close attention or alignment with  the African field realities, and a quality or standard of formulation or presentation suitability for high-level institutional use. 

Tasks

  1. Produce an inception report outlining schedule, risk and assumptions for the consultancy.
  2. Review all relevant strategic, programme, technical, budgetary/financial and institutional documents related to PPR, other priority small ruminant diseases, PAPS, RECs and relevant regional or cross-border approaches.
  3. Identify the strengths, limitations, weaknesses and vulnerabilities of the current model, particularly in relation to fragmentation, project dependence, sustainability, coordination, service delivery capacity, last-mile coverage and integration with other priority diseases. 
  4. Identify the programme’s critical functions and classify them, at a minimum, as functions to be treated as public goods requiring sustained financing, functions suitable for mixed co-financing, and functions capable of leveraging market incentives or private investment.
  5. Map actors/stakeholders across all levels, including their roles, capacities, interests, constraints, incentives and interfaces. 
  6. Define the programme’s value proposition for key stakeholder including Member States, RECs, AU-IBAR/PAPS, AU-PANVAC, FAO/WOAH, veterinary services, producers, laboratories, vaccine producers and suppliers, private sector actors, and technical and financial partners. 
  7. Clearly define and distinguish what should remain PPR-specific and those that should be designed as shared small-ruminant health system assets.
  8. Develop a differentiated operational typology of contexts, including endemic countries, high-mobility countries/corridors/transboundary episystems, buffer or protection areas/countries, historically free countries, countries progressing toward official recognition, and fragile or access-constrained contexts.
  9. Design the detailed business model architecture covering value creation, value capture, value delivery, governance, coordination, institutional mechanisms, service provision functions, regulatory functions, financing mechanisms, incentives structures and long-term sustainability.
  10. Provide both a strategic and an operational analysis for each major pillar: including coordination and governance; vaccination; surveillance, episystems and data; diagnostics and laboratory networks; vaccines, production, quality and regulation; last mile and service delivery; LITS, certification and mobility; communication, advocacy and ownership; integration with other priority diseases; financing and sustainability. 
  11. Develop at least three business model options, outlining their respective advantages, limitations, conditions for success, risks, feasibility, and institutional and financial implications. 
  12. Recommend a preferred model supported by clearly and evidence-based justification.
  13. Prepare a roadmap structured across short-, medium- and long-term horizons.
  14. Propose a periodic review mechanism for the business model, grounded in results, lessons learned and evolving implementation contexts.

Expected Outputs

  1. A clear strategic diagnosis of the current model and its limitations.
  2. Identification and prioritisation of critical functions requiring durable financing.
  3. A structured stakeholder and value proposition analysis.
  4. A strategic and operational business model covering the full programme chain.
  5. A differentiated framework reflecting regional and national realities.
  6. A comparative analysis of at least three business model options.
  7. A well-argued recommendation of a preferred model.
  8. A practical roadmap for adoption, implementation and institutionalisation.
  9. A concise executive note for AU-IBAR and partners.

Expected Deliverables

DeliverableContentIndicative timeline
Deliverable 1Inception Report including understanding of the assignment, detailed methodology, work plan and proposed structure of the final reportWithin 10 calendar days from contract signature
Deliverable 2Strategic diagnostics note and framing of the business modelBy Day 20
Deliverable 3Full draft business model including strategic and operational analysis by pillar and compared optionsBy Day 30
Deliverable 4Technical presentation / validation session with AU-IBAR / PAPS and partnersTogether with the draft report
Deliverable 5Consolidated final report + Executive Decision Note + Matrix of Strategic and Operational Implications + operational roadmapWithin 40 calendar days after receipt of consolidated comments

Location

The consultant will work remotely and/or from AU-IBAR offices in Nairobi, Kenya, depending on the approved work arrangements. Coordination meetings and consultations may be conducted virtually or physically as approved by AU-IBAR. Any approved missions shall be undertaken in accordance with the applicable African Union Commission rules and regulations.

Duration

The assignment is expected to commence immediately after contract signature and should be completed within up to forty (40) working days conducted over a period of 3 months.

Supervision

The consultant will work under the direct supervision of the Pan-African PPR Secretariat (PAPS) Team Leader / PPR Coordinator and under the overall supervision of the Director of AU-IBAR.

Reporting

Reports shall be submitted in English to the Pan-African PPR Secretariat Team Leader / PPR Coordinator for technical review and to the Director of AU-IBAR for approval. AU-IBAR may share draft and final deliverables with selected stakeholders for comments as deemed necessary.

  1. An Inception Report.
  2. A Strategic Diagnostic Note.
  3. A Draft Business Model Report.
  4. A Validation Presentation.
  5. A Final Business Model Report.
  6. An Executive Decision Note.
  7. A Matrix of Strategic and Operational Implications.
  8.  An Operational Roadmap.

For each major deliverable, AU-IBAR will normally provide consolidated comments within fifteen (15) calendar days. The consultant shall submit the revised version within fifteen (15) calendar days from the date of receipt of comments, unless otherwise agreed in writing.
Responsibilities of AU-IBAR

AU-IBAR will provide the necessary support to facilitate the assignment, including access to relevant documentation, project records and key stakeholders, subject to availability and internal clearance requirements. AU-IBAR shall also facilitate approved consultations and missions in line with applicable rules and procedures.

The following documents may be made available to the consultant on commencement of the contract:

  1. The Pan-African PPR Eradication Programme and related reference documents.
  2. Relevant AU-IBAR strategic and policy documents.
  3. Project proposal and programme documents related to EU support to PPR eradication from Africa.
  4. Relevant studies, reports, presentations and background notes available to AU-IBAR.
  5. A list of priority stakeholders to be consulted, developed in consultation with the consultant.
  6. Any other relevant document deemed necessary for the assignment.

Remuneration

The maximum budget available for professional fees under this consultancy is USD 15,000.00 Expenses for approved official missions, including flights and daily subsistence allowance, shall be handled separately by AU-IBAR in accordance with applicable African Union Commission rules and regulations, where relevant and authorised.

Payments shall be linked to the submission and approval of agreed deliverables.

MilestoneIndicative payment
Approval of Inception Report20%
Approval of Strategic Diagnostic Note and Draft Business Model Report40%
Approval of Final Business Model Report, Executive Decision Note, Matrix and Roadmap40%

The consultant will be responsible for personal medical cover, travel insurance where applicable, and any taxes due under the applicable laws.

Requirements

Applications are invited from eligible individual consultants with demonstrated or proven expertise in strategic business modelling, animal health systems, sustainability frameworks, multi-stakeholder programme design and institutional transformation in Africa. 

Academic qualifications

i.    Master’s degree in veterinary epidemiology, animal health economics, development economics, business strategy, agribusiness, public policy, institutional development, livestock systems or another relevant field.
ii.    A PhD in a relevant field will be an added advantage.

General professional experience

i.    At least ten (10) years of relevant professional experience.
ii.    Demonstrated experience in strategic business modelling, sustainability modelling, programme architecture or institutional strategy.
iii.    Experience in regional, continental or multi-country assignments in Africa.
iv.    Strong analytical and drafting capacity.

Specific professional experience

i.    Demonstrated experience in animal health, veterinary services, transboundary animal diseases or livestock systems transformation.
ii.    Sound understanding of PPR or similar eradication/control systems.
iii.    Experience in designing or supporting complex public or multi-actor programmes.
iv.    Familiarity with Regional Economic Communities and continental coordination mechanisms in Africa.
v.    Demonstrated experience in analysing service delivery models, public-private-community arrangements and sustainable financing trajectories.
vi.    Excellent command of standard office and analytical tools, including Microsoft Word, Excel and PowerPoint. Knowledge of additional analytical tools will be an added advantage.

Language skills

i.    Excellent written and oral communication skills in English.
ii.    Working knowledge of French or another AU official language will be an added advantage.

Gender Mainstreaming

The African Union Commission is an equal opportunity institution. Qualified women and young African professionals are strongly encouraged to apply.

Evaluation Criteria

Applications will be evaluated based on the candidate’s relevant qualifications, experience, proposed methodology and overall suitability for the assignment.

CRITERIASCORE (%)
Approach and methodology25
Academic qualifications15
General professional experience20
Specific professional experience30
Language and report-writing ability10
TOTAL100

Medical, travel cover and taxes for the consultant

The consultant will be responsible for personal medical and travel insurance cover, as applicable, and for all taxes due in relation to the consultancy, in accordance with applicable laws and contractual provisions.

Disclaimer / Intellectual Property

All data, information, tools and reports produced under this consultancy shall remain the property of AU-IBAR. Reproduction and/or dissemination for commercial purposes is prohibited without prior written consent from AU-IBAR.

Submission of Applications

Applications should be submitted in accordance with AU-IBAR procurement instructions and should clearly indicate the title of the consultancy.

Applications should include the following:

i.    A detailed curriculum vitae (CV);
ii.    A cover letter demonstrating suitability for the assignment;
iii.    A proposed methodology and work plan;
iv.    Copies of academic and professional certificates;
v.    At least one sample or excerpt of a previous strategy, business model, sustainability framework or similar assignment developed by the applicant;
vi.    Copy of identification document;
vii.    Any required declaration forms or administrative documents specified in the call.

APPLICATION DEADLINE

Applications should be submitted via email to: procurement@au-ibar.org copy to: albert.obiero@au-ibar.org and should include the title: “Development of a Strategic, Sustainable & Operational Business Model for PPR” in the subject line of the email.

Applications should be submitted to the address given above by 12th May 2026 at 23:45hrs Nairobi Local Time. 

Indicative annexes / templates to be produced under the consultancy

Annex A — Stakeholder and Value Proposition Matrix (template)

• Stakeholder category;
• Institutional role;
• Expected value proposition;
• Current incentives;
• Bottlenecks / constraints;
• Expected contribution to the programme;
• Recommended engagement modality.

Annex B — Matrix of Strategic and Operational Implications

• Pillar / function;
• Strategic rationale;
• Operational delivery arrangement;
• Lead actors;
• Level of implementation;
• Risks;
• Performance markers;
• Financing implications.

Annex C — Compared Business Model Options Grid

• Option title;
• Core logic;
• Strengths;
• Limitations;
• Enabling conditions;
• Feasibility;
• Financing implications;
• Recommendation status.

Annex D — Critical Functions Financing Matrix

• Function;
• Classification (public good / mixed / market-enabled);
• Lead financing source;
• Co-financing potential;
• Sustainability horizon;
• Main risks.

Annex E — Regional / Country Typology Framework

• Regional grouping / typology;
• Epidemiological profile;
• Implementation constraints;
• Governance implications;
• Delivery implications;
• Financing implications.

Annex F — Recommended structure of the Business Model Report

• Executive Summary;
• Strategic Context;
• Justification;
• Definition of the Business Model;
• Integration of PPR and other priority small ruminant diseases;
• Strategic Diagnosis of the Current Model;
• Analysis of Critical Functions;
• Stakeholder Mapping;
• Detailed Business Model Architecture;
• Multi-level Analysis;
• Regional and Country Differentiation;
• Financing Options;
• Private Sector and Value Chain;
• Governance and Coordination;
• Strategic and Operational Analysis by Pillar;
• Compared Options;
• Feasibility Analysis;
• Preferred Model and Justification;
• Roadmap;
• Risks and Mitigation Measures;
• Prioritised Recommendations;
• Conclusion;
• Analytical Annexes.

Annex G — Executive Decision Note (outline)

• Purpose;
• Strategic problem statement;
• Main findings;
• Compared options;
• Preferred option;
• Key decisions required;
• Immediate next steps.

Documents

AttachmentSize
Terms of Reference(English Version)77.21 KB
AU-IBAR Declaration Form197.97 KB
About Author

Malick Kane